Anastasia Khoo is the President of American Promise. In this role, she oversees the day-to-day execution of our mission and rapid nationwide expansion. Previously, she served as Chief of Staff, Senior Advisor and Chief Marketing Officer for Conservation International. During her tenure, the organization doubled in size and scale as well as grew in terms of brand positioning, media placements and exposure.

Prior to joining Conservation International, Khoo was the CMO for the Human Rights Campaign. She led historic marketing efforts associated with the record-breaking “red equal sign” campaign, three U.S. Supreme Court cases, five election cycles, and worked to advance federal legislation across the aisle. Additionally, she led conversations across the country through state-based campaigns such as “All God’s Children” in Alabama, Mississippi and Arkansas as well as other targeted state outreach in election cycles as well as beyond.

Khoo is a widely-sought commentator giving interviews in a wide variety of publications including The Today Show, The New Yorker, Washington Post, Stanford Social Innovation Review and Marketing Power. She lives in Washington, D.C. with her husband and son.